Reaching Millennials: AKA “Generation Leaky”

2016-11-01T11:29:47-04:00July 28th, 2015|

By Ron Daly, President/CEO
Virtual StrongBox

Everybody’s talking about Millennials. Ask any marketing professional, and you’ll be told Millennials are the target audience.Pick up a B2B magazine, and there they are. And in the banking industry, where the average customer’s age is about 50, discussions center on how vital these 18-34 year olds are to your institution’s long-term survival.

Of course, banks have always been more or less available to young adults; they just weren’t a very lucrative demographic. There were plenty of more profitable accounts to service, and it wasn’t that easy to change banks. Now, that’s changed. The 80-million-strong Millennials have money […]