By Ron Daly, President/CEO
Virtual StrongBox

It’s been said that the only sure bets are death and taxes. But there’s another fact of life for that list: Change. Life is dynamic – both challenging and delightful. Major events occur throughout our lives, bringing big changes with them: a first job, marriage, the birth of a child, kids’ milestones, retirement from a long career. And usually, critical documents accompany these changes: birth certificates, marriage licenses, insurance policies, tax papers, wills – important papers that need safekeeping.

Life changes present excellent opportunities for your bank to shine as your customers’ primary financial institution.

Playing the odds

Take data security concerns, for example. The dramatic rise in identity theft and security breaches heightens consumers’ need for reliable, ultra-safe document storage for the official papers that accompany life events. But the basic protection offered by typical cloud storage services isn’t adequate. Just the sheer volume of important data consumers produce and access each day makes having a secure, easy way to store vulnerable information a must-have. In fact, the White House has made information security a nationwide priority, encouraging new legislation to protect government agencies, American companies, consumers and infrastructure. In a highly interconnected world, it’s a concern that’s here to stay.

Fortunately for banking customers, their financial institutions are starting to offer the secure document storage they need … in the form of modern, online versions of safe deposit boxes.

Raising the stakes

Specialized document storage, such as My Virtual StrongBox®, provides a perfect blend of Internet convenience and safe deposit security. Our service is housed in SSAE 16 certified data centers and works with banks’ own online document libraries, using the same technology that safely delivers eStatements and account alerts.

For consumers, storing and protecting key documents on their own not only can be a hassle, but it’s often an inferior solution. Or, worse, it’s a step many skip altogether. This is where your bank can deliver value and enhance customer relations. A well-designed, bank-provided storage service makes access quick and easy because users can customize their files and folders for convenient retrieval whenever they want it. They also can designate specific individuals to access their files – especially useful in emergencies. Whether it’s medical histories, estate papers, titles, deeds, family photos or certificates, the right online storage solution will ease customers’ stress and offer peace of mind.

Official documents often accompany significant changes throughout one’s lifecycle – documents that must be kept secure. Your institution is uniquely qualified to help … and that’s a bet your customers can take to the bank!